Position Overview: The Head of Sales/Sales Director is responsible for driving the overall sales strategy, managing a team of sales professionals, and building key partnerships to achieve the company’s growth targets. This role involves creating and executing strategic plans to expand the customer base, increase market share, and maximize revenue opportunities. The Sales Director will manage both the enterprise and SME sales teams, ensuring they are well-equipped and motivated to meet and exceed sales objectives.
Key Responsibilities:
Sales Leadership: Lead the sales team (enterprise and SME representatives) to achieve and exceed sales targets, providing direction, motivation, and support to the team. Develop and execute plans for sales team structure, compensation, and recruitment.
Sales Strategy Development: Design and implement a comprehensive sales strategy that aligns with the company’s goals. Define short-term and long-term sales objectives, including revenue targets, market penetration, and customer acquisition goals.
Market Expansion: Identify and pursue new business opportunities to grow market share and increase sales channels. Leverage market insights to explore new customer segments, industries, and partnerships.
Key Account Management: Cultivate and maintain relationships with key clients, partners, and industry stakeholders. Negotiate and close high-value deals with enterprise customers and strategic partners.
Team Management & Development: Manage, mentor, and develop the sales team. Provide regular feedback, conduct performance reviews, and ensure continuous training to build a high-performing sales organization.
Sales Forecasting & Reporting: Monitor sales performance through detailed forecasting, analysis, and reporting. Use data-driven insights to adjust strategies and ensure accountability across the sales team.
Collaboration Across Departments: Collaborate with marketing, product, and customer success teams to align sales efforts with broader company initiatives. Work closely with marketing to develop lead generation and promotional campaigns.
Sales Process Optimization: Continuously refine and optimize the sales process, from lead generation to deal closure, to improve efficiency and conversion rates. Implement sales tools and technologies to streamline workflows.
Revenue Growth & Profitability: Ensure the sales team drives revenue growth while maintaining profitability. Establish pricing strategies, manage sales budgets, and ensure deals are structured in a way that meets revenue targets.
Indicators of Success:
Revenue & Sales Targets: Achieving or exceeding sales targets and revenue goals consistently, both for enterprise and SME segments.
Market Share Growth: An increase in market share through successful customer acquisition and retention strategies, expanding into new industries or regions.
Team Performance: High sales team productivity, as evidenced by individual performance metrics, team morale, and retention of top-performing sales professionals.
Client Satisfaction: Strong relationships with key clients, leading to repeat business, high customer satisfaction scores, and positive client referrals.
Pipeline & Conversion Rates: A well-managed sales pipeline with high conversion rates from lead to closed deals. Efficient use of sales tools and techniques to maximize conversion.
Strategic Partnerships: Successful negotiation and closure of high-value deals and partnerships that contribute to long-term business growth.
Sales Efficiency: Improved sales process efficiency, leading to shorter sales cycles, increased win rates, and reduced cost of acquisition.
Experience & Qualifications:
Education: Bachelor's degree in Business, Marketing, or a related field. An MBA or other advanced degrees are a plus.
Proven Experience: 8+ years of experience in sales, with at least 5 years in a leadership role (e.g., Sales Director, Head of Sales). Experience in tech, eCommerce, or logistics industries is highly desirable.
Track Record of Success: Demonstrated success in meeting or exceeding sales targets and growing revenue in a competitive market environment. Proven ability to lead sales teams to top performance.
Strategic Thinker: Strong strategic thinking skills, with the ability to develop and implement effective sales plans. Experience expanding market share and entering new markets is a key advantage.
Leadership & Team Management: Proven experience leading and managing a sales team, including the ability to motivate, mentor, and develop talent. A hands-on leader who leads by example.
Negotiation & Relationship Building: Excellent negotiation skills and experience closing high-value deals. Ability to cultivate strong relationships with key clients and stakeholders.
Data-Driven: Strong analytical skills, with the ability to analyze sales metrics and use data to inform decision-making. Familiarity with CRM systems and sales performance tracking tools.
Excellent Communication: Strong written and verbal communication skills, with the ability to present ideas clearly and effectively to both internal teams and external stakeholders.
The ideal candidate is a results-oriented sales leader with a strong focus on team performance, market expansion, and customer relationships. They should be able to take ownership of the company’s sales strategy and execution, driving measurable results in a fast-paced, high-growth environment.